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2 2025-06
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Performance Max Gets Account Negatives in API v20 Update

June 6, 2025
An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

Google has released v20 of the Google Ads API on June 4, 2025, unlocking several key updates:

  • Add campaign-level negative keywords to Performance Max
  • Granular ad network segmentation for Demand Gen (YouTube, Maps, Discover, Gmail)
  • Platform comparable conversions are now supported in Demand Gen
  • YouTube Select insights, device-level segmentation & sub-country analysis (allowlisted accounts only)
  • Reach forecasting with first-party lists for allowlisted advertisers
An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

Read the full update here: Announcing v20 of the Google Ads API

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