Dynamic Search Ads Can Now Be Upgraded to Performance Max in Microsoft Advertising
Eligible Dynamic Search Ads (DSA) campaigns can now be upgraded to Performance Max, offering: Microsoft…
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PPC News: February 2025
81 posts
Explore PPC news published in February 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Merchant Center Auto-Detects Return Policies from Websites
Google Merchant Center Next can automatically recognize return policies from website content. It simplifies the…
Google to Allow State-Licensed Gambling Ads in the Philippines
Starting February 17, 2025, Google Ads will update its Gambling and Games policy for the Philippines, allowing…
Aggregators Can Run Dating Ads with Restrictions
Google is updating its Dating and Companionship Ads policy and advertiser certification program, with key…
Sitelink Layout Experiment on YouTube
A YouTube ad format spotted by Adriaan Dekker features sitelinks positioned on the right side, highlighted with…
Search Ads With Incomplete Descriptions
Anu Adegbola noticed that Google cuts off description lines, leaving incomplete text in search ads. Ginny Marvin…
New Location-Based CTA Spotted in Google Ads
Zeeshan Ali spotted a new “More About This Location” call-to-action button in Search ads on mobile.…
Google Ads Introduces No-Code Conversion Setup
Adriaan Dekker shared that Sarah Brocker observed a new conversion interface update has been spotted in Google…
Mobile Shopping Gets a New Filter Experience
Google is experimenting with a new shopping filter layout in mobile search results. Instead of a single filter…
Demographic Exclusions Apply to Shopping in PMAX
Ginny Marvin confirmed that demographic exclusions now apply to Shopping inventory in Performance Max campaigns.…