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Data Consent Setting Verification

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New notification started to appear in Google Ads account in European Economic Area asking advertisers to review which Google services can receive consented personal data.

The message shows: “Verify data consent settings – Review which Google services can receive consented personal data from the European Economic Area (EEA)

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Upon opening the notification, two options are presented:

  • Share the information with all Google services
  • Restrict access to certain specific services

You can also access this setting through Tools and settings > Google tag > Manage data use across Google services.

For now, this setting will not have any impact until the Digital Markets Act (DMA) comes into effect.

This news was spotted by Victor Sellés.

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