Financial Services Policy Update in the U.K.
In February 2024, Google is set to update its UK Financial Services Verification policy. The update mandates…
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PPC News: December 2023
46 posts
Explore PPC news published in December 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Super Long Ad Descriptions In Search Results
Barry Schwartz shared a very long ad description shown in the search results. It seems it is a wild bug where…
Create GA4 Conversions in the Google Ads Interface
Mahesh Vaghela discovered new features related to conversion tracking.
Incorrect ‘Identifier Exists’ Now Triggers Warnings
Google has updated its policy related to an incorrect value for the identifier_exists parameter in the Google…
New Insights for Search Terms in Performance Max
Thomas Eccel spotted new tabs (buttons) that provide more insights into search terms generated by Performance…
New Variation For Identity Verified
Recently, Google introduced the “Identity Verified” label to enhance the credibility of search ads…
More AI in Google Ads
Google is expanding its application of AI. Jordan Corns noticed a pop-up offering assistance powered by…
Update to Misrepresentation policy
Effective November 21, 2023, Google Ads will update its Misleading Representation policy to exclude…
Reservation Video Ads Extended in Google Ads
To make more YouTube ads products available for self-service buying, Google launched an easier way to buy…
Identity Verified Badge In Search Ads
Anthony Higman spotted a search ad with appended “Identity verified” text to the description section…