View ideas feature in Performance Max
Thomas Eccel identified a new addition to Performance Max: the “View ideas” feature. By selecting…
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PPC News: September 2023
73 posts
Explore PPC news published in September 2023 curated for you to save time and stay in the loop in the ever-evolving PPC world.
Awareness & Consideration video goals merged
Thomas Eccel spotted that Awareness and Consideration goals for video campaigns have been merged into the…
Competitive Visibility Report expands to new countries
The Competitive Visibility Report has been rolled out to the Google Merchant Center in Europe. They resemble…
Performance Planner Now Supports Performance Max & Demand Gen
Thomas Eccel noted that Google’s Performance Planner, a tool designed for forecasting and assessing…
Updated Policy on AI-Generated Content in Political Ads
Come mid-November 2023, Google is updating its Political content policy. Verified election advertisers in…
New video ad format for mobile
Tiago Goncalves spotted a new ad format on mobile while watching YouTube. The example advertisement promotes an…
App Campaigns Transition to Real-Time Bidding
In a recent update, Google Ads is pivoting primarily towards real-time bidding auctions for apps. Such a shift…
Update to Political content policy for India and Chile
Google announced updates to the Political content policy for both Chile and India. Explore further details in…
Convert RSA to Multimedia Ads
Multimedia ads in Microsoft Advertising can be created now using your existing responsive search ad assets. To…
Auto-Generated Assets for RSAs
Microsoft Advertising has fully launched auto-generated assets for responsive search ads. When activated in…