New Layout for Local Ads
If you use Maximum Performance for Store Targets, you may have noticed that Google has been testing its new look…
Browsing Category
PPC News: August 2023
42 posts
Explore PPC news published in August 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Search Queries for Performance Max in the interface
In the online interface, in the Insights section, you will now come across search queries for PMAX campaigns.…
New targeting options for App campaigns
Thomas Eccel came across targeting in app campaigns using keywords, placements and topics.
GA4 Enhancements for App Campaigns
If you manage app promotion campaigns, review the news that Google has published in connection with this type of…
Data-Driven Attribution is Extending to Discovery and Demand Gen
Discovery campaigns will also be affected by this news. Google is now incorporating ads from these campaigns and…
New Product Issues in Google Merchant Center
New types of warnings have appeared in Google Merchant, namely Inappropriate title or Inappropriate image when…
Mandatory Consent: A Necessity for Content Network Websites
In 2024, Google will stop showing ads on sites that don’t work with consent mode. This rule applies to…
Enhanced CPC No Longer Available in Standard Shopping
Standard Shopping campaigns will not be able to use Extended CPC from October 2023. It will be necessary to…
Monitoring User Behavior During Certifications
Sofia Akritidou drew attention to the modification of the course of tests in the Skillshop. Google has published…
View Rate per Format for Video Ads
Benjamin Vandenberghe pointed out the new columns for video ads: view rate broken down by ad type –…