Demand Gen Beta Now Available
Google has confirmed that Discovery campaigns are indeed ending and will be replaced by Demand Gen campaigns…
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PPC News: August 2023
42 posts
Explore PPC news published in August 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
QR Code in Call Extensions on Desktop
On desktop, a new layout call extension has started to appear. Clicking on the subtle offer at the end of the ad…
Discovery Campaigns Affected by Technical Issues
Google has admitted that it has encountered a technical issue with Discovery campaigns. If you excluded the…
Targeting Upgrade in Discovery
Although Discoveries will end, their targeting is changing. Targeting with segments will be replaced by…
New Ideas to Try Section in the Online Interface
Thomas Eccel drew attention to new info cards, so-called “Ideas to try”. Tips to try include adding…
New Layout for Local Ads
If you use Maximum Performance for Store Targets, you may have noticed that Google has been testing its new look…
Search Queries for Performance Max in the interface
In the online interface, in the Insights section, you will now come across search queries for PMAX campaigns.…
New targeting options for App campaigns
Thomas Eccel came across targeting in app campaigns using keywords, placements and topics.
GA4 Enhancements for App Campaigns
If you manage app promotion campaigns, review the news that Google has published in connection with this type of…
Data-Driven Attribution is Extending to Discovery and Demand Gen
Discovery campaigns will also be affected by this news. Google is now incorporating ads from these campaigns and…