Google Merchant Center Updates: August 2025 - PPC News Feed

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An online ad for Sephora Collection The Total Brush Set on Google Ads shows five makeup brushes, a black case, 30% OFF label, discounted price of $45.50, 4.5-star rating from 287 reviews, and an exclusive “Member offer.”.

Loyalty Tools in Google Ads and Merchant Center Coming Soon

Popup window with status updates for Shopping Ads, showing green check marks for "Record conversions," "Enhanced Conversions," and "Consent mode is active." A red warning alerts: "Shopping cart data Match Issue requires attention.

Cart Data Diagnostics Tool Live in Google Ads

A notification from Google Developers explaining changes to the Content API for Shopping and Merchant API, with deadlines for switching APIs and a warning about loss of Shopping access after August 18, 2026.

Merchant API Replaces Content API for Shopping

Screenshot of the Google Merchant Center Next dashboard displaying the Products section, highlighting automatic improvements such as image, price, availability, and condition updates, along with their automation options.

Automatic Improvements Page Renamed to Automations

Illustration of a person touching a large smartphone screen with a shopping cart icon, a rising bar chart, and a checkmark, symbolizing online shopping and business growth.

Google Launches Conversions with Cart Data Diagnostics Tool