The E-SHOW Barcelona has firmly established itself as the go-to event for discovering the latest solutions, techniques, and tools essential for successful online commerce marketing strategies and growth. This event is a gathering point for leaders from the most advanced national and international eCommerce platforms.
A Record-Breaking 12th Edition
Held on May 13-14, 2024, in Barcelona, Spain, the 12th edition of E-SHOW Barcelona was a resounding success, attracting over 8,400 attendees. This figure represents a notable increase, including an 11% rise in C-Level executive participation. The event featured more than 130 exhibiting companies, marking a 10% increase from the previous year, and over 150 top-tier national and international speakers who shared insights on industry trends and the future of eCommerce.
According to Agustín Torres, president of CloserStill Media Spain, “We have surpassed all expectations,” with over 84% of this year’s exhibitors already confirming their attendance for the next edition.
While the majority of the presentations were in Spanish, there were also several sessions held in English, catering to an international audience.
Highlights and Key Trends
The event brought together thought leaders and professionals from renowned companies such as Cupra, FNAC, Nude Project, Parfois, Mango, and PepsiCo. They highlighted critical industry challenges and shared their experiences, emphasizing the importance of omnichannel strategies, personalization, and innovation in a seemingly saturated market.
The event also showcased groundbreaking topics like voice shopping, artificial intelligence, marketing automation, and logistics, providing a comprehensive view of the evolving eCommerce landscape.
E-SHOW’s Efforts for PPC Experts
E-SHOW Barcelona also dedicated significant resources to support PPC (Pay-Per-Click) experts. The “Speaker’s Corner,” organized by Interdigital agency, offered visitors a chance to attend insightful presentations on various critical topics, including:
- Performance Max: Strategies and best practices for maximizing ad performance.
- How to Appear on Google’s First Positions: Techniques and tips for achieving top rankings in Google search results.
- How to Use AI for Digital Marketing: Leveraging artificial intelligence to enhance digital marketing efforts.
In addition to the sessions by Interdigital, IEBS Business School provided a highly practical presentation on How to Design Custom GPTs that can be effectively utilized in the PPC field. This session offered actionable insights into creating tailored AI models to improve campaign management efficiency.
The Numbers Behind E-SHOW 2024
- 130+ Exhibitors: Featuring leading companies, agencies, and tech service providers.
- 9,000+ Visitors: Including highly qualified professionals.
- 35% Executives: C-Level and decision-makers.
- 150+ Speakers: Presenting top success stories, tech talks, and panel discussions.
Conclusion
E-SHOW Barcelona continues to be the premier event for eCommerce, digital marketing, big data, and artificial intelligence in Spain. With its impressive turnout, high-caliber speakers, and valuable networking opportunities, it remains an essential platform for industry professionals looking to stay ahead of the curve. As the event grows year by year, it consistently provides attendees with the insights and tools needed to drive the future of eCommerce.
Mark your calendars for next year’s event on April 9-10, 2025, and be part of the E-SHOW Barcelona 2025!
Hana Kobzová is a freelance PPC specialist and the founder of PPC News Feed. Named among the TOP 100 Most Influential PPC Experts 2026, she is also a Google Ads Product Expert and a Microsoft Advertising Certified Professional. Hana delivers clear updates and actionable insights that help marketers save time and work smarter.