Bing is now testing a “Scan to Call” QR code extension within its sponsored local ads, providing a new interaction method for users.
The QR code appears prominently after clicking on the phone icon, enabling direct phone calls to advertisers without the need for manual number entry. This could make it easier for users to connect with businesses directly from the ad, potentially increasing engagement and conversions.
This feature, which allows users to easily make calls by scanning the displayed QR code, was previously seen in Google Ads as well.
This update was shared by Khushal Bherwani.
