In October 2026, Google will start a six-month pilot in the United States allowing ads for certain gun accessories. This includes items like bipods, sights, slings, mounts, and braces under Google’s dangerous products or services policy.
The pilot adheres to existing restrictions, continuing the prohibition of ads for firearms, ammunition, and regulated parts. These accessory ads will be available only on Search and solely within the United States. Advertisers can manage their ad preferences through My Ad Center if they wish to opt-out.
Read the official help page here: Updates to Google’s Dangerous Products & Services Policy.