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“Sold Last Week” Badges in Shopping Ads

Screenshot of Google search results for “skin tan cream,” showing sponsored product listings with prices, ratings, and product images. A red arrow points to “200+ sold last week” under the first product listing.

Google is testing the addition of “sold last week” badges in Shopping ads, which provide a count of how many products were sold in the last week. This feature appears in Google Shopping ads alongside other product details.

The feature aims to strengthen social proof by displaying popularity metrics like “200+ sold last week” beneath product listings, helping build consumer trust and influence purchase decisions.

This update was spotted by Arpan Banerjee.

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