Google Ads got a lot better at getting suspensions right. They rebuilt parts of the policy system, improved AI signals using Gemini, and tightened review and appeal flows.
The impact:
- Wrong suspensions down 80%
- Appeals processed 70% faster
- 99% resolved within a day
If you want the full breakdown, Ginny Marvin has a detailed video on it. Read the full update here: We’ve significantly improved the accuracy of advertiser account suspensions.