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Google Ends Cross-Border Pharmacy Ads Certification

September 27, 2025
Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

Starting October 2025, Google Ads will end the cross-border certification program that allowed UK-based online pharmacies to target Germany and Austria.

Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

This change will also be reflected in the UK certification application form.

Read the full update here: Update to Healthcare and Medicines Policy.

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