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Who Is “AdWords Administrator”? Ghost Entries in Change History

A screenshot of a "Change history" dashboard in Google Ads, showing an overview tab with filters for user, campaign, and performance. Changes made by an AdWords Administrator are listed as budget changes, with filter options below.

If you’ve spotted changes logged under “AdWords Administrator” in your Google Ads change history, you’re not alone.

These mysterious entries don’t show who made the change. It displays no email, no user ID. Just vague actions like budget edits or campaign tweaks.

A screenshot of a "Change history" dashboard in Google Ads, showing an overview tab with filters for user, campaign, and performance. Changes made by an AdWords Administrator are listed as budget changes, with filter options below.

There’s no official explanation yet.

This update was shared by Samara Hart and Barry Schwartz.

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