Adriaan Dekker shared an update that Google is phasing out performance labels, those quick-glance tags like “Best” or “Low” for ad assets such as headlines and descriptions.
Confirmed by Google support and first noted by Jérôme Cid, this change means advertisers will no longer see simplified asset rankings in the interface.
Performance labels previously allowed easy comparisons across similar asset types. Going forward, Google recommends using full performance metrics like CTR, conversions, and engagement to evaluate creative effectiveness.
Advertisers will need to move from relying on quick labels to analyzing actual performance data to optimize assets effectively.
