Google is updating its Dating and Companionship Ads policy and advertiser certification program, with key changes to the enforcement timeline and eligibility for aggregators.
Key Updates:
- New Enforcement Date: Originally set for March 4, 2025, enforcement will now begin on April 9, 2025. After this date, uncertified advertisers will not be allowed to run dating or companionship ads.
- Aggregator Eligibility: Aggregators promoting general or restricted dating content will be able to serve ads on the search with age and country restrictions if they obtain certification.
- Certification Start Date: Aggregator certification will open on February 25, 2025, while other dating advertisers can continue applying as usual.
Google has also made minor editorial changes for clarity.
Read the full update here: Updates to the Dating and Companionship Ads policy and advertiser certification program (March 2025).
