Your One-Stop Source
for the Latest PPC News
PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Google Ads Now Displays Custom Search Term History
Google Ads now displays search history for custom search terms, enhancing advertiser…
Phone Call & Offline Conversions Requirements Updated
Google Ads has added new information to its help documentation regarding phone call…
AI Max Revises Keyword Prioritization Rules
Google Ads has added a detailed section to the AI Max help documentation, addressing keyword…
Google Expands Merchant Center AI Performance Insights
AI performance insights in Google Merchant Center are now available to merchants in…
Google Ads Tests Collapsible Assets in Search
Google appears to be testing a new feature for displaying additional assets in Search ads.…
Google Tests Prefill Campaign Feature for Demand Gen
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature…
AI Mode Tests Serving Regular Search Campaigns
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode,…
“Deal” Badge Spotted Live in Google Hotel Ads
Google Hotel Ads now feature a new “DEAL” badge. This badge automatically…
Google Ads Displays “Audiences” Tag Under Video Assets
Google Ads is now displaying an “Audiences” tag under video assets, enabling…
Google Ads Updates Personalized Advertising Policy
Starting on October 30, 2026, Google will update its personalized advertising policy for…