Your One-Stop Source
for the Latest PPC News
PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Bing Tests “Menu” Links in Search Ads
Bing is experimenting with a new menu-links design in its sponsored search results. This…
Google Merchant API Updates for October 2026 Released
Google has released several updates to the Merchant API for October 2026. These updates…
Bing Ads Now Displayed in AI Overviews
Bing is now incorporating Sponsored results into its AI-generated search overviews. This…
Microsoft Ads Expands PMAX Device Targeting & Reporting
Microsoft Advertising is introducing new device targeting options and search term landing…
Messaging Guidelines for AI Ads Open to More Advertisers
Messaging guidelines for AI-generated ad copy in Microsoft Advertising are now available in…
Bing Tests Smaller Multimedia Ads With Square Images
Bing is testing a new layout for Multimedia Ads in search results, replacing the previously…
Ad Group-Level Adjustments Tested in Google App Campaigns
Google Ads is testing a new feature allowing advertisers to make seasonal adjustments at the…
YouTube Ads Test AI Chatbot With Suggested Questions
YouTube is testing AI powered chatbots within video ads, allowing users to ask questions…
“Sponsored” and “All Products” Headings in AI Mode
Google is experimenting with a new design in its AI Mode, introducing…
Auction Insights Reporting Now Live for Microsoft’s PMAX
Earlier this year, we reported that Microsoft planned to introduce auction insights for…