Google Universal Cart Goes Live in Search
Google has officially launched its Universal Cart feature in the United States. This addition allows users to…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Tests Animated Underlines in Search Ads
Google appears to be testing a new animation effect in Search ads, where an underline is drawn beneath the…
Scrolling Marquee for Reviews and CTA Tested in Search Ads
Google Ads is testing a scrolling marquee-style display for ratings and reviews in sponsored Google Search…
Google Documents AI Review Summaries in Search Ads
Google has launched a new help page detailing the use of AI-generated review summaries in Search ads. These…
New Customer Lifecycle Goals for Holiday Campaigns
Google has introduced new customer lifecycle goals across various campaign types to enhance holiday season…
Google Tests New Ad Format Below AI Overviews
Google is testing a new ad format that appears below AI Overviews in regular search results. This design…
Display Expansion Moves to Channel Prioritization in February 2027
Google Ads is set to overhaul its Display Expansion feature in Search campaigns as it transitions to a new…
Google Ads in AI Overviews: All You Need to Know
AI Overviews changed what the top of a Google search results page looks like, and your ads are already showing…
Smart Bidding Exploration Expands to Performance Max and Shopping
Google Ads has expanded Smart Bidding Exploration to include Performance Max and Shopping campaigns, in addition…
Channel Prioritization and Budget Caps Live in Google Ads
Google Ads has introduced channel prioritization and budget caps for various campaign types, including…