Target-Based Bidding Change Finished Rolling Out on August 27
Starting on August 17, 2026, Google began rolling out its rewrite of Target CPA and Target ROAS for budget…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Message Assets Add Google Messages as a New Option
Google is testing Google Messages as a new option for Message assets in sponsored search results. Google…
Bing Copilot Results Now Display Shopping Ads
Bing’s new update integrates shopping ads into the results displayed by Bing Copilot. This enhancement…
Bing Tests Bolded HTTPS URLs in Snippets
Microsoft is experimenting with bolding the HTTPS portion of URLs in Bing search results. The subtle…
Google Ads Expands Promotion Mode to Daily Budgets
Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now…
Google Tests “Related Searches Based on Your Browsing” in Paid Results
Google is now inserting “Related searches based on your browsing” into the sponsored results…
Google Ads Now Displays Custom Search Term History
Google Ads now displays search history for custom search terms, enhancing advertiser insights into specific…
Phone Call & Offline Conversions Requirements Updated
Google Ads has added new information to its help documentation regarding phone call conversions and offline…
AI Max Revises Keyword Prioritization Rules
Google Ads has added a detailed section to the AI Max help documentation, addressing keyword prioritization…
Google Ads Tests Collapsible Assets in Search
Google appears to be testing a new feature for displaying additional assets in Search ads. Instead of showing…