Search Theme Limit for Microsoft PMAX Increased to 50
Microsoft Advertising has announced an increase to the search theme limit in Performance Max campaigns,…
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PPC News: Microsoft Advertising
292 posts
PPC News Feed is your hub for the latest Microsoft Advertising news. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Copilot Checkout Expands Shopping Capabilities in Microsoft Ecosystem
Microsoft is rolling out Copilot Checkout, a frictionless buying experience that allows users to complete…
Custom Columns Available in Microsoft Advertising
Microsoft Advertising has introduced custom columns in its user interface, giving advertisers more flexibility…
Microsoft Advertising Adds An “Accounts Summary” View
Microsoft Advertising has introduced a new “Accounts summary” tab in its online interface, allowing…
Bing Ads Tests Underlined Words In Descriptions
Microsoft is testing underlined text in Bing Ads search snippets to draw attention to specific phrases. Despite…
Microsoft Expands Performance Max with New Reporting Tools
Microsoft Advertising has introduced several new capabilities to Performance Max campaigns, giving advertisers…
Microsoft Rolls Out Asset-Level Editorial Review
Originally announced in late November, Microsoft Advertising’s asset-level editorial review is now live in the…
Content Targeting Now Available for Microsoft Audience Ads
Microsoft Advertising has rolled out Content Targeting for Audience ads across all markets. Advertisers can now…
Bing Tests (Then Cancels) Google-Style Sponsored Results Grouping
Bing briefly tested Google-like ad grouping, where multiple ads sit under a single “Sponsored results” label…
Microsoft Ads Policy Updates for December 2025
Microsoft Advertising has rolled out several policy updates across food, crypto, finance, and gambling…