Microsoft Expands Seasonality Adjustments to Portfolios
Microsoft Advertising has expanded seasonality adjustments to support campaigns using portfolio bid strategies.…
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PPC News: Microsoft Advertising
292 posts
PPC News Feed is your hub for the latest Microsoft Advertising news. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Ads Introduces Import for NCA Goal in PMAX
Microsoft Advertising has simplified the process of launching Performance Max campaigns with New Customer…
Landing Page Reporting Available for Microsoft’s PMAX
Landing page (Final URL) reporting is now available for Performance Max campaigns. This feature allows…
Microsoft Advertising Sets REST API Transition Timeline
Microsoft Advertising has announced a shift toward its REST API as the standard for future development,…
Bing Tests Even Bigger Shopping Carousel Layout
Microsoft is testing a new layout for Shopping results in Bing that significantly increases ad visibility at the…
AI Is Reshaping Search Advertising Not Replacing It
Microsoft challenges the narrative that AI will reduce the role of search, pointing instead to a shift in how…
Microsoft Tests Nearly Invisible Sponsored Labels on Bing
Microsoft is experimenting with a new version of its sponsored labels in Bing search results, making the labels…
Microsoft Advertising Merchant Center Adds Store Editing
Microsoft Advertising has introduced new capabilities for ecommerce advertisers using Merchant Center. Users can…
Health Check Diagnostics for Lodging Feeds in Microsoft Ads
Microsoft Advertising has announced that Health check diagnostics in Property Center are now generally available…
Negative Keywords Updated with Lists and API Integration
Microsoft Advertising has shared new details on its recently introduced self serve negative keywords for…