Google Lowers Demand Gen Budget Recommendation to 10x
Google has updated its Demand Gen bidding documentation, lowering the recommended daily budget for campaigns…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Blue Hyperlinks Spotted in Google Search Ad Descriptions
Google is testing blue hyperlinks in the ad descriptions within the sponsored results. The appearance of…
Branded Searches Conversion Type Added to Google Ads
Google Ads has documented branded searches as a new conversion type that records search queries made for a brand…
Microsoft Publishes Conversions API Documentation
Microsoft Advertising has published a new documentation for the Conversions API (CAPI). This server-side…
Merchant Center for Agencies Now Supports 1,000 Accounts
Google has updated its Merchant Center documentation, clarifying that Merchant Center for Agencies can now link…
Big Star Ratings Appear in Google Search Ads
Google appears to be testing a more prominent star rating format in Search ads. The rating is displayed in a…
Bing Tests Large Image Assets for Search Ads
Microsoft Bing is currently testing large images for Search ads that could significantly improve click-through…
EU Political Ads Declaration Required in Google Ads
Google Ads is notifying advertisers about the necessity for advertisers to declare EU political ads in their…
Google Updates Demand Gen VTC Optimization
Google has announced upcoming changes to view-through conversion (VTC) optimization in Demand Gen…
Updates to YouTube and Discover Feed Ad Requirements
In August 2026, Google updated the YouTube and Discover Feed ad requirements for better language and…