Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Updates Bid Strategy Learning Period to Around 50 Conversions
Google’s help page for bid strategy learning periods has been updated. The learning period now states that…
Google Ask Advisor Can Pause Campaigns, Change Budgets and Appeal Ads
The Ask Advisor feature in Google Ads has been updated to perform a variety of new actions beyond just providing…
Offline Uploads Can Now Fill Missing User Data in Tag Conversions
In the multi-source conversions beta, Google is now documenting that additional data sources can fill in missing…
Merchant Center Drops Impressum Requirement for Local Listings in DACH
Merchants in Austria and Germany will no longer need to provide an impressum URL for local inventory ads and…
Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns
Microsoft Advertising is testing Copilot Audience Generation, a new feature available in a closed beta for…
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
“More From Advertiser” Title Tested for Sitelinks
Google is testing a new sitelink headline showing advertiser’s icon with “More from…
AI Mode Tests Text Anchor Ads With Descriptions
Google is testing new ways to display sponsored results in AI Mode. Ads have been spotted using text anchor…
Agentic Commerce Updates for Holiday Shopping
Google has introduced several updates to enhance holiday shopping through agentic commerce. These updates are…