Google Expands Merchant Center AI Performance Insights
AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India,…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Tests Collapsible Assets in Search
Google appears to be testing a new feature for displaying additional assets in Search ads. Instead of showing…
Google Tests Prefill Campaign Feature for Demand Gen
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to…
AI Mode Tests Serving Regular Search Campaigns
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode, according to…
“Deal” Badge Spotted Live in Google Hotel Ads
Google Hotel Ads now feature a new “DEAL” badge. This badge automatically appears when a hotel…
Google Ads Displays “Audiences” Tag Under Video Assets
Google Ads is now displaying an “Audiences” tag under video assets, enabling advertisers to directly…
Google Ads Updates Personalized Advertising Policy
Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory. This…
Performance Max Can Now Pre-Fill Asset Groups
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups. This allows…
Meridian GeoX Launches Globally for Causal Experiments
Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers…
Performance Max Help Documentation Overhauled
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new…