Google Introduces Multi-Source Conversions
Google has renamed conversions with multiple data sources to multi-source conversions across its documentation.…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Tests “Only Bid for New Prospects” in Performance Max
Google has added a new option under Customer acquisition section to Performance Max campaigns, allowing…
Google Local Service Ads Expands Pre-Badge and Verticals
Google has announced significant updates to Local Service Ads (LSAs) as it continues to invest in the LSA…
Loyalty Member Options for Customer Retention
Google Ads has added two options for loyalty program members within the Customer retention settings. …
Event Section Added to Promotions in Merchant Center
A new Event section has been introduced in the Promotions section of Google Merchant Center. This functionality…
Google Unifies Tag and Tag Manager Measurement Tools
Google has rolled out updates across its tagging tools to simplify the process of measuring website performance…
Microsoft Releases Agentic Commerce Playbook
Microsoft has released a new guide for agentic commerce called Prepare for the Age of AI Shopping, designed to…
“How This Ad Was Made” Added to My Ad Center
Google Ads has improved ad transparency to provide users with detailed information about ads generated…
Google Redesigns Asset Optimization Panel
Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated…
Performance Planner Adds Campaign Change Testing
Google is updating Performance Planner with new tools to help advertisers evaluate campaign changes before…