Google Tests Decimal Styling in Shopping Ad Prices
Google is testing a new way of displaying price decimals in Shopping ads, where the main price is shown in bold,…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Review Delays Impact Google Ads Demand Gen Campaigns
Google Ads is experiencing delays in Demand Gen campaigns as many advertisers report reviews taking over seven…
Microsoft Advertising Introduces Data-Driven Attribution
Microsoft Advertising has introduced data-driven attribution (DDA) to optimize conversion tracking within its…
Microsoft Advertising Platform Improves Campaign Management
Microsoft Advertising has announced improvements to its web experience, aimed at simplifying campaign…
Universal Commerce Protocol Supported in Microsoft Merchant Center
UCP-ready feeds are now generally available in Microsoft Merchant Center across the U.S., enabling businesses to…
Microsoft Merchant Center Supports Highlights for Copilot
Microsoft has introduced Offer Highlights, a new advertising experience designed for Copilot. These highlights…
AI Max Now Available in Microsoft Advertising Platform
Microsoft Advertising has launched AI Max, an advanced feature set to enhance Search campaign performance. …
Microsoft Advertising Introduces Enhanced Audience Targeting
Microsoft Advertising has unveiled new capabilities to enhance audience targeting across its ecosystem.…
Microsoft Launches AI-Powered Audience Generation
Microsoft Advertising has introduced Audience Generation, an AI-powered tool currently in closed pilot in the…
Microsoft Updates Trafficking and Exploitation Policy
Microsoft Advertising has updated its Trafficking and Exploitation policy to include new provisions…