Ask Advisor Gets Cross-Platform Intelligence
Google has announced that new features are coming to Ask Advisor. It will maintain shared memory…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Shortens Smart Bidding Adjustment Period
Google has updated its guidance on Smart Bidding adjustments, reducing the recommended waiting period from 3…
Google Adds Loyalty Member Bidding Controls
Google Ads has added new customer retention controls for loyalty program members, giving advertisers more…
Google Ads API Developer Assistant v4.0.0 Released
A major release of the Google Ads API Developer Assistant is now available. It provides tools to assist…
Google Moves Policy Manager to New Admin Location
Google has relocated its Policy Manager, which oversees the policy status of limited and disapproved ads, from…
Microsoft Pilots Audience Ads for Cryptocurrency Exchanges
Microsoft has updated its Financial products policy, now allowing Audience Ads for cryptocurrency exchanges as a…
Google Adds Draft Option for Video Uploads
Google Ads has added an Upload as drafts option for video assets in Asset Studio. This allows advertisers to…
Local Customer Optimization for PMAX for Store Goals
Google has introduced Local customer optimization as a feature within Performance Max campaigns for store…
Microsoft Advertising Rewrites Government Services Policy
Microsoft Advertising has updated its Government Services Policy, effective August 19, 2026. Under the new…
Shopper Incentive Gets “Limit Maximum Amount of Money Customers Can Receive
A new configuration option for Shopper Incentive has been spotted in Google Merchant Center. You can now choose…