New Customer Lifecycle Goals for Holiday Campaigns
Google has introduced new customer lifecycle goals across various campaign types to enhance holiday season…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
‘Sourced Videos’ Toggle Introduced for Asset Optimization
Google Ads has introduced a new ‘Sourced Videos’ on/off toggle within the Asset optimization…
Google Tests New Ad Format Below AI Overviews
Google is testing a new ad format that appears below AI Overviews in regular search results. This design…
Display Expansion Moves to Channel Prioritization in February 2027
Google Ads is set to overhaul its Display Expansion feature in Search campaigns as it transitions to a new…
Campaign Translation Tool Live in Google Ads
Advertisers now have access to a Translation tool within Google Ads, following the publication of its help page…
Google Ads Updates Data Manager Policy on Hashed Customer Data
Google Ads is updating its Data Manager to no longer require hashed customer data starting November 16, 2026.…
Image Extraction to Be Enabled by Default in Performance Max
Starting December 4, 2026, image extraction will be enabled by default for newly created Performance Max…
Google Adds Icons to Conversion Tracking Statuses
Google Ads has added new status icons to the Conversion Tracking section, making it easier for advertisers to…
Demand Gen Now Accepts HTML5 Ads for the Display Network
Demand Gen campaigns in Google Ads can now integrate HTML5 ads alongside static image ads for the Google Display…
Online Gambling Ads Allowed in Two More Nigerian States
As of October 14, 2026, Google has expanded its policies to permit online gambling ads in the Nigerian states of…