Brand Exclusions Pilot Refined for Text Ads in Performance Max
Microsoft Advertising is refining brand exclusions for Performance Max campaigns. Advertisers can now choose to…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
PMax Asset Group A/B Testing Is Now Live
Google Ads has introduced A/B testing for Performance Max Asset Groups. Advertisers can now compare different…
Bing Tests “Menu” Links in Search Ads
Bing is experimenting with a new menu-links design in its sponsored search results. This test introduces a…
Google Merchant API Updates for October 2026 Released
Google has released several updates to the Merchant API for October 2026. These updates include enhancements in…
Bing Ads Now Displayed in AI Overviews
Bing is now incorporating Sponsored results into its AI-generated search overviews. This integration allows for…
Microsoft Ads Expands PMAX Device Targeting & Reporting
Microsoft Advertising is introducing new device targeting options and search term landing page reports for…
Messaging Guidelines for AI Ads Open to More Advertisers
Messaging guidelines for AI-generated ad copy in Microsoft Advertising are now available in an open pilot. …
Bing Tests Smaller Multimedia Ads With Square Images
Bing is testing a new layout for Multimedia Ads in search results, replacing the previously used landscape…
Ad Group-Level Adjustments Tested in Google App Campaigns
Google Ads is testing a new feature allowing advertisers to make seasonal adjustments at the ad group level…
YouTube Ads Test AI Chatbot With Suggested Questions
YouTube is testing AI powered chatbots within video ads, allowing users to ask questions about the advertised…