Bing Tests Bolded HTTPS URLs in Snippets
Microsoft is experimenting with bolding the HTTPS portion of URLs in Bing search results. The subtle…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Google Ads Expands Promotion Mode to Daily Budgets
Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now…
Google Ads Tests Product Value Optimization
Google Ads is testing a new feature called Product Value Optimization in beta. This allows advertisers to adjust…
“Loyalty Program Members” Segment Spotted in Google Ads
A new segment labeled “Loyalty program members” has been identified within Google Ads reporting.…
Google Strengthens Data and Measurement Tools
Google has announced enhancements to its measurement capabilities, aiming to drive business growth through…
Google Tests “Related Searches Based on Your Browsing” in Paid Results
Google is now inserting “Related searches based on your browsing” into the sponsored results…
Google Ads Now Displays Custom Search Term History
Google Ads now displays search history for custom search terms, enhancing advertiser insights into specific…
Phone Call & Offline Conversions Requirements Updated
Google Ads has added new information to its help documentation regarding phone call conversions and offline…
AI Max Revises Keyword Prioritization Rules
Google Ads has added a detailed section to the AI Max help documentation, addressing keyword prioritization…
Google Expands Merchant Center AI Performance Insights
AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India,…