Microsoft Simplifies US Social Casino Ad Rules to Three Excluded States
Microsoft has updated its US social casino advertising rules, reducing complexity by limiting exclusions to just…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Google Updates Bid Strategy Learning Period to Around 50 Conversions
Google’s help page for bid strategy learning periods has been updated. The learning period now states that…
Google Ask Advisor Can Pause Campaigns, Change Budgets and Appeal Ads
The Ask Advisor feature in Google Ads has been updated to perform a variety of new actions beyond just providing…
Offline Uploads Can Now Fill Missing User Data in Tag Conversions
In the multi-source conversions beta, Google is now documenting that additional data sources can fill in missing…
Merchant Center Drops Impressum Requirement for Local Listings in DACH
Merchants in Austria and Germany will no longer need to provide an impressum URL for local inventory ads and…
Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns
Microsoft Advertising is testing Copilot Audience Generation, a new feature available in a closed beta for…
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Bing Tests “Top Pick” Label on Sponsored Products
Bing is testing a “Top Pick” label on its sponsored result product carousels, highlighting a…
“More From Advertiser” Title Tested for Sitelinks
Google is testing a new sitelink headline showing advertiser’s icon with “More from…