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GBraid parameter for iOS

During May, Google sent an email to advertisers regarding the GBraid parameter. There is also a WBraid parameter. These parameters are important for campaigns focused on iOS, when you not only have a website, but also an application. When are they used?

  • GBraid: iOs users who came from the app to the web
  • WBraid: iOs users who came from the website to the app

More is available at official help.

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