Bing Tests “Popular Links” in Search Ads
Bing is experimenting with a new feature called “Popular Links” within sponsored ads in its search…
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PPC News: October 2026
151 posts
Explore PPC news published in October 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Proof of Address May Now Be Required for Google Ads Verification
Google Ads has updated its advertiser verification requirements, potentially asking for a second document to…
Microsoft Requires 18+ Targeting for Several Restricted Categories
Microsoft has quietly implemented a significant policy change affecting multiple ad categories. Advertisers in…
Merchant Center Adds a Warranty Attribute for All Products
Google Merchant Center has introduced a new warranty attribute for product data feeds. This attribute is now…
Demand Gen Gets Campaign Type Attribution in Beta
Google has introduced a new attribution feature for Demand Gen campaigns, currently in beta. This development…
Microsoft Builds a PMAX Draft From a Business Snapshot
Microsoft Advertising has revamped its account setup process, allowing new advertisers to receive an…
Google Ads Tests Redesigned Billing Menu With More Options
Google Ads is testing an updated billing menu that reorganizes sections and provides more links to various…
Microsoft Conversions API Now Supports Restating and Retracting Conversions
Advertisers using the Microsoft Conversions API can now restate and retract conversions, allowing for…
Google Ads Introduces Channel Prioritization and Budget Allocation
Google Ads has introduced new channel prioritization and budget allocation features, expanding control for…
Lead Forms Now Allow Advertisers to Qualify Leads
Google Ads has added an option to mark specific answers as qualifying leads when creating custom questions in…