Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns
Microsoft Advertising is testing Copilot Audience Generation, a new feature available in a closed beta for…
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PPC News: September 2026
126 posts
Explore PPC news published in September 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Bing Tests “Top Pick” Label on Sponsored Products
Bing is testing a “Top Pick” label on its sponsored result product carousels, highlighting a…
“More From Advertiser” Title Tested for Sitelinks
Google is testing a new sitelink headline showing advertiser’s icon with “More from…
AI Mode Tests Text Anchor Ads With Descriptions
Google is testing new ways to display sponsored results in AI Mode. Ads have been spotted using text anchor…
Agentic Commerce Updates for Holiday Shopping
Google has introduced several updates to enhance holiday shopping through agentic commerce. These updates are…
“Descriptions for Ads” Spotted in Google AI Mode
Google’s AI Mode now displays descriptions for ads at the bottom of the page. Previously, users only saw…
Bing Tests Shopping Filters in Left Sidebar
Bing is testing new product shopping filters on the left sidebar of the search results. This change makes the…
Bing Tests New CAPTCHA Before Search Results
Bing is testing a new human verification method that requires users to complete a CAPTCHA challenge before…
Google Tests ‘Sponsored Places’ as Vertical Cards
Google is testing a new Sponsored Places section design in its search results, showing businesses in vertical…