Google Ads is rolling out a smarter Data Manager experience. The platform will now proactively suggest relevant product connections based on the user’s login email. This update is designed to help advertisers quickly identify missing integrations, rather than manually searching through potential options.
The change encourages a more complete Google ecosystem setup and makes it easier for users to connect services such as GA4, YouTube, Business Profile, or Merchant Center. For PPC professionals, having these connections in place is crucial, as Google’s AI increasingly relies on high-quality signals imported from fully linked accounts.
Maintaining complete integrations can also help maximize account performance.
This update was spotted by Thomas Eccel.