Google just rolled out custom date ranges in the Google Ads Transparency Center. You can now filter competitor ads by any custom timeframe.
That means you can finally analyze:
- Seasonal creatives
- Creative/version changes
- Pre–Black Friday strategies
- Campaign timing patterns
If you do competitive research or strategy work, this feature is a goldmine. All data directly available inside Google’s public tool.
This update was observed by Yash Mandlesha.