Google Ads has rolled out significant updates to its Enhanced Conversion Diagnostics Tab, providing advertisers with more detailed metrics.
Enhanced Conversion Coverage:
- Shows the percentage of eligible conversion events with sufficient user-provided data over time.
- A higher coverage rate indicates better campaign performance, while a lower rate may signal a loss in conversions.
Enhanced Conversion Impact:
- Coverage: Percentage of eligible conversion events with sufficient data.
- Match Rate: How well user-provided data matches Google’s signed-in data.
- Conversion Uplift: The increase in reported conversions due to enhanced data.
These updates offer a more comprehensive view of conversion performance, allowing advertisers to fine-tune their strategies for better results.
This news was highlighted by Thomas Eccel.
