Google Introduces AI-Qualified Call Leads
Google Ads is advancing the measurement of call campaigns by integrating AI-qualified call leads. This new…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Content Suitability Options Renamed for Video Campaigns
Google is updating the names of inventory mode options in Google Ads accounts starting May 2026.…
YouTube and Discover Feed Election Ads Rules Clarified
Google has updated its YouTube and Discover Feed ad requirements to clarify how election ads are treated. The…
Google Ads API to Require Multi-factor Authentication
Starting April 21, 2026, the Google Ads API will request multi-factor authentication to safeguard Google Ads…
Autogenerated Assets in Responsive Search Ads Launching Soon
Microsoft is introducing autogenerated assets in Responsive Search Ads for campaigns that lack maximum text…
Microsoft Increases Campaign Name Limit
Microsoft Advertising has announced an increase in their campaign name limit from 128 characters to 400…
Microsoft Expands Seasonality Adjustments to Portfolios
Microsoft Advertising has expanded seasonality adjustments to support campaigns using portfolio bid strategies.…
Microsoft Ads Introduces Import for NCA Goal in PMAX
Microsoft Advertising has simplified the process of launching Performance Max campaigns with New Customer…
Landing Page Reporting Available for Microsoft’s PMAX
Landing page (Final URL) reporting is now available for Performance Max campaigns. This feature allows…
Messages from Ads as New Optimization Goal in Search
Anthony Higman recently highlighted a new optimization feature that allows advertisers to optimize Search…