Microsoft Updates Trafficking and Exploitation Policy
Microsoft Advertising has updated its Trafficking and Exploitation policy to include new provisions…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Moves Lift Studies to Experiments Section
Google has moved Lift Studies to the Experiments section in Google Ads. This feature allows for comparisons of…
Google Ads API v24 Adds Cart Data Support And More
Google has announced the v24 release of the Google Ads API, which introduces several new features for conversion…
Google Ads Advisor Introduces New Safety Features
Google has introduced three new safety features in Ads Advisor for Google Ads, helping advertisers with account…
Google Retires AW Tag Prefix for Measurement
Google is retiring the AW-XXXXXXXX tag format in favor of the new GT-XXXXXXXX standard. This change aims to…
Google Updates Daily Budget Pacing Rules
Google is updating its daily budget rules starting on June 1, 2026. This update affects campaigns…
Google Splits Consent Controls Between GA4 and Ads
Starting June 15, 2026, Google will separate the consent controls for Google Analytics 4…
App Consent Insights Now Available in Google Ads
Google Ads has launched Consent mode for apps, a new diagnostics view providing detailed performance data on app…
Online Gambling Ads Allowed in Alberta, Canada
Google Ads will implement an updated Gambling and Games policy for Alberta, Canada effective May 4, 2026.…
Google Introduces AI-Qualified Call Leads
Google Ads is advancing the measurement of call campaigns by integrating AI-qualified call leads. This new…