“Visit Site” Link Tested in Google Search Ads
Google is testing a “Visit site” link within sponsored results, replacing the “Read…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Introduces Day Ranges for Asset Scheduling
Google Ads has introduced more flexible scheduling options for sitelinks, making it easier for advertisers to…
Channel Performance Report Coming to Search and Shopping
Google Ads is set to expand its channel performance report to include standard Search and Shopping campaigns in…
PMAX Lets You Save Asset Group Edits as an A/B Test
Google Ads has updated Performance Max with a new feature allowing advertisers to save asset group edits as an…
Demand Gen Shows Promotion Assets on YouTube
Retailers running feed-based Demand Gen can now apply discount tags from promotion assets directly on YouTube…
In-Stream Ads And Bumpers Now Run on YouTube Playables
Advertisers using video ads on YouTube can now expand their reach as in-stream ads and bumpers have been…
Google Updates How Performance Max Handles Brand Searches
Google has updated its documentation to indicate that Performance Max campaigns may filter out navigational and…
Google Names 15 Conversions in 30 Days as the PMAX Stability Threshold
Google has revised its guidance for Performance Max campaigns, requiring at least 15 conversions over 30 days to…
Microsoft UET Conversions API Now Accepts Events up to 90 Days Old
Microsoft Advertising has extended the UET Conversions API event submission period from 7 days to 90 days. This…
“Promotional Offers” Section Added to Google Ads
A new section labeled “Promotional Offers” has been spotted within Google Ads under the Billing…