AI Max Experiments Get 1-Click Setup
Testing AI Max just got easier and more granular for Search campaigns. Eligible accounts can now use a 1-click…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Proof of Address May Now Be Required for Google Ads Verification
Google Ads has updated its advertiser verification requirements, potentially asking for a second document to…
Microsoft Requires 18+ Targeting for Several Restricted Categories
Microsoft has quietly implemented a significant policy change affecting multiple ad categories. Advertisers in…
Demand Gen Gets Campaign Type Attribution in Beta
Google has introduced a new attribution feature for Demand Gen campaigns, currently in beta. This development…
Microsoft Builds a PMAX Draft From a Business Snapshot
Microsoft Advertising has revamped its account setup process, allowing new advertisers to receive an…
Google Ads Tests Redesigned Billing Menu With More Options
Google Ads is testing an updated billing menu that reorganizes sections and provides more links to various…
Microsoft Conversions API Now Supports Restating and Retracting Conversions
Advertisers using the Microsoft Conversions API can now restate and retract conversions, allowing for…
Google Ads Introduces Channel Prioritization and Budget Allocation
Google Ads has introduced new channel prioritization and budget allocation features, expanding control for…
Lead Forms Now Allow Advertisers to Qualify Leads
Google Ads has added an option to mark specific answers as qualifying leads when creating custom questions in…
Google Merchant Center Adds Store Address Attribute
Google Merchant Center has introduced the store address [store_address] attribute, which is now required for…