Google Ads API v24 Simplifies Keyword Forecast Metrics
Google has introduced an updated GenerateKeywordForecastMetrics method in Google Ads API v24 to create a more…
Browsing Tag
PPC News: Lead Generation
960 posts
PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Themed Asset Cloning Expands for Mothers Day
Google Ads is now surfacing seasonal prompts for Mother’s Day within Performance Max asset group theming,…
Google Adds App Labs to App Advertising Hub
Google has introduced a new beta feature called App Labs within the App advertising hub to allow…
Demand Gen April Drop Presents Two Features
The latest Demand Gen monthly drop has been published, highlighting two new features introduced to the campaign…
Review Delays Impact Google Ads Demand Gen Campaigns
Google Ads is experiencing delays in Demand Gen campaigns as many advertisers report reviews taking over seven…
Microsoft Advertising Introduces Data-Driven Attribution
Microsoft Advertising has introduced data-driven attribution (DDA) to optimize conversion tracking within its…
Microsoft Advertising Platform Improves Campaign Management
Microsoft Advertising has announced improvements to its web experience, aimed at simplifying campaign…
AI Max Now Available in Microsoft Advertising Platform
Microsoft Advertising has launched AI Max, an advanced feature set to enhance Search campaign performance. …
Microsoft Advertising Introduces Enhanced Audience Targeting
Microsoft Advertising has unveiled new capabilities to enhance audience targeting across its ecosystem.…
Microsoft Launches AI-Powered Audience Generation
Microsoft Advertising has introduced Audience Generation, an AI-powered tool currently in closed pilot in the…