Target-Based Bidding Change Finished Rolling Out on August 27
Starting on August 17, 2026, Google began rolling out its rewrite of Target CPA and Target ROAS for budget…
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PPC News: Google Ads
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PPC News Feed is your hub for the latest Google Ads news today, helping you keep up with the latest changes. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Advertisers Upset as Promotional Credits Get Invalidated
Advertisers using Google Ads are experiencing frustration as promotional credits are being revoked after they…
Message Assets Add Google Messages as a New Option
Google is testing Google Messages as a new option for Message assets in sponsored search results. Google…
Google Ads API Introduces New Onboarding Experience
A new onboarding experience for Google Ads API developers has been introduced in the Google Cloud Console. This…
Merchant Center Adds Product-Level Video Uploads
Merchants can now enhance their product listings in Google Merchant Center with video content. This update…
Product Discounts Get “X Days Left” Annotation
A new feature spotted in Google Shopping ads adds a countdown timer annotation for product discounts. This…
Booking Prices Customized by Device Type in Hotel Ads
In Google’s new Digital Markets Act (DMA) booking search widgets, the prices shown are customized based on…
Merchant Center Glitch Exposes Internal AI Prompts
Google Merchant Center briefly displayed internal AI prompts intended for generating performance insights,…
Google Ads Consolidates Action Tasks
Google Ads is consolidating action tasks into a single page, streamlining account management for advertisers.…
Supplemental Feeds For Automatic Product Imports
Advertisers using Google Merchant Center‘s automatic imports can now add supplemental feeds, a feature…