ROAS Targets Recommended in Google Ads
Google Ads users are noticing new recommendations to apply ROAS targets on their campaigns. Advertisers will see…
Browsing Tag
PPC News: Google Ads
2551 posts
PPC News Feed is your hub for the latest Google Ads news today, helping you keep up with the latest changes. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Video Campaign Groups Spotted Live in Google Ads
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in…
Google Ads Developer Policies Updated for Enhanced Security
Google has revised its Developer Policies, previously called the Google Ads API Policy, aimed at enhancing…
Klaviyo Added as Customer Data Source Partner
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match. The…
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions…
Shopping Ads Now Showing in AI Mode
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: This…
Google Tag Gateway for Advertisers Exits Beta on Akamai and Fastly
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly. This change means the…
YouTube Creator Partnerships Analytics Adds Reach Metrics
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics…
Bumper Ads Redefined as 5 to 6 Seconds Long
Google has redefined the specifications for bumper ads through recent changes on the official Google Ads help…
Hotel Campaigns Can Now Target Regions and Cities
Google Ads has updated its guidance, allowing Hotel Ads campaigns to target and exclude specific geographic…