Auto-Apply Option Added to Experiments
Google Ads experiments now come with a new auto-apply feature, which will automatically apply experiment results…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Bing Tests Even Bigger Shopping Carousel Layout
Microsoft is testing a new layout for Shopping results in Bing that significantly increases ad visibility at the…
AI Is Reshaping Search Advertising Not Replacing It
Microsoft challenges the narrative that AI will reduce the role of search, pointing instead to a shift in how…
Microsoft Tests Nearly Invisible Sponsored Labels on Bing
Microsoft is experimenting with a new version of its sponsored labels in Bing search results, making the labels…
Microsoft Advertising Merchant Center Adds Store Editing
Microsoft Advertising has introduced new capabilities for ecommerce advertisers using Merchant Center. Users can…
PMAX Gets New Targeting and Performance Insights
Google has introduced several updates to Performance Max campaigns, giving advertisers more visibility and…
Google Expands Loyalty Program Features for Advertisers
Google is expanding its loyalty program features for Merchant Center users, aiming to help retailers strengthen…
Google Improves Creator Partnerships With AI Matching
Google has announced an expansion of its Creator Partnerships platform at NewFront, introducing new tools for…
Google Expands Commerce Media Suite With Retailer Data
Google has announced new updates to its Commerce Media Suite, bringing retailer insights directly into Google…
Google Ads Free Credit Offers Stop Applying Automatically
Google Ads is updating how promotional offers are applied to new accounts, giving partners more control starting…