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PPC News: Ecommerce

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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of a Google Ads email titled "Streamlining content suitability default settings and inventory names starting May 2026," outlining changes to Content Suitability inventory model names and account-level settings for YouTube Video Campaigns.

Content Suitability Options Renamed for Video Campaigns

Google is updating the names of inventory mode options in Google Ads accounts starting May 2026.…

April 20, 2026

A screenshot of a Google help article titled "YouTube and Discover Feed ad requirements (April 2026)" highlights an Ad Policy Update with new YouTube Ad Requirements and notes on official language versions. The article is posted April 17, 2026.

YouTube and Discover Feed Election Ads Rules Clarified

Google has updated its YouTube and Discover Feed ad requirements to clarify how election ads are treated. The…

April 20, 2026

Screenshot of a Google Ads support page detailing the new multi-factor authentication requirement for the Google Ads API, featuring a section on API security, 2-Step Verification, and an example prompt to add this extra layer of protection.

Google Ads API to Require Multi-factor Authentication

Starting April 21, 2026, the Google Ads API will request multi-factor authentication to safeguard Google Ads…

April 19, 2026

A settings window with the heading "Automatically generate assets for your ads," featuring a checked box to enable Autogenerated Assets for Responsive Search Ads in Microsoft Advertising. Launching Soon!.

Autogenerated Assets in Responsive Search Ads Launching Soon

Microsoft is introducing autogenerated assets in Responsive Search Ads for campaigns that lack maximum text…

April 19, 2026

A woman sits at a table with a laptop, holding a pen and looking thoughtful. There are headphones, a notebook, a smartphone, and a glass of water on the table. Behind her are shelves with plants and framed photos.

Microsoft Increases Campaign Name Limit

Microsoft Advertising has announced an increase in their campaign name limit from 128 characters to 400…

April 19, 2026

A screenshot of a "Create a seasonality adjustment" form in Microsoft, with fields for name, description, start and end times, campaign types, devices, conversion rate adjustment, and save or cancel buttons for managing seasonality adjustments.

Microsoft Expands Seasonality Adjustments to Portfolios

Microsoft Advertising has expanded seasonality adjustments to support campaigns using portfolio bid strategies.…

April 18, 2026

A campaign performance table, focused on Microsoft Ads, displays "Existing customer," "New customer," and "Unknown customer" segments. The highlighted "Unknown customer" row reports revenue of 10,371.52 and a spend of 47.00.

Microsoft Ads Introduces Import for NCA Goal in PMAX

Microsoft Advertising has simplified the process of launching Performance Max campaigns with New Customer…

April 18, 2026

A screenshot of a table titled "Landing pages," showcasing Landing Page Reporting for PMAX campaigns, with columns for destination URL, impressions, first visit URL, clicks, CTR, average CPC, spend, conversions, and conversion rate.

Landing Page Reporting Available for Microsoft’s PMAX

Landing page (Final URL) reporting is now available for Performance Max campaigns. This feature allows…

April 17, 2026

A colorful, abstract path leads to a black sign splitting in two directions: left for "Bad Ads," right for "Good Ads," with arrows—illustrating Google Ads Safety and insights from the 2025 Ads Report.

Google Shares 2025 Ads Safety Report

Google’s Gemini technology has significantly enhanced ad safety measures. In 2025, the platform…

April 17, 2026

Screenshot of a Google support page titled “Set up Google tag gateway for advertisers in Google Tag Manager Fastly,” with sections on what the gateway is, setup steps, testing, disabling, and detailed Fastly Integration instructions below.

Google Tag Gateway Adds Fastly Integration

Google has introduced Google Tag Gateway for advertisers in beta, allowing integration with Fastly through…

April 16, 2026