Google Ads Calculates Target ROAS from Profit Margin
Google Ads has introduced a new feature allowing advertisers to calculate their Target ROAS based on their…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Asset Studio Now Powered by AI in Google Ads
Google Ads has introduced a new AI-powered Asset Studio, leveraging Gemini to enhance content creation. This…
Google Tests New Review Displays in Search Ads
Google is testing new variations for displaying website reviews within sponsored search results. In one…
AI Max Text Customization Adds Asset Previews Before Opt-In
Google has introduced text customization asset previews for Search campaigns using AI Max. Advertisers can…
Google Documents Commerce Audience Sharing for Retail Media
Google Ads has introduced a new feature called commerce audience sharing that allows retailers and marketplaces…
Google Ads Experiments Get AI-Powered Insights
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in…
Overview Page Enhanced by Video Impressions and Performance by Stage
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping…
Google Allows 0% Alcohol Ads in India, Indonesia and Egypt
Google’s updated alcohol advertising policy now permits 0% alcohol beverages to be advertised in India,…
Google Warns Fast Changing Products May Be Disapproved
Google has updated its guidance on Merchant Center automations for frequently changing product information. The…
Demand Gen’s New VTC Counting Method Unveiled
Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand…