Microsoft Renames AI Max Text Guidelines to Text Guardrails
Microsoft has renamed its AI Max Text Guidelines to Text Guardrails in both the AI Max search campaign flow and…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Lookalike Segments Expand to Video Campaigns
Google Ads is expanding Lookalike segments to Video campaigns, giving advertisers another campaign type where…
Troubleshoot Performance Fluctuations Help Pages Updated
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes…
Update to Alcohol Advertising Policy
Google will implement an updated Alcohol policy on September 30, 2026, introducing a more unified global…
Automatic and Manual Payments Renamed to Postpay and Prepay
Google Ads has updated its payment terminology in its billing system, changing ‘Automatic payments’…
Performance Max Adds Channel Prioritization Controls
A new feature for Performance Max campaigns enables advertisers to adjust channel priorities based on their…
Swipeable Categories Tested in Google Search Ads
Google is testing swipeable categories in paid text ads. This feature allows users to swipe through a carousel…
“Book Online” Buttons Expand to Search and Performance Max
Google is expanding the “Book Online” button through Reserve with Google partner integration to…
“Evaluating Sponsored Results” Animation Test in SERP
Google is testing a new loading animation for sponsored results in the mobile search interface, featuring the…
Enhanced Insights for Popular Products Reports
Effective late June 2026, enhancements were made to Merchant Center’s Popular products reports. These…