Google Allows 0% Alcohol Ads in India, Indonesia and Egypt
Google’s updated alcohol advertising policy now permits 0% alcohol beverages to be advertised in India,…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Google Warns Fast Changing Products May Be Disapproved
Google has updated its guidance on Merchant Center automations for frequently changing product information. The…
Demand Gen’s New VTC Counting Method Unveiled
Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand…
Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…
Google Tests “Direct Offer” Asset in Google Ads
Google is testing a new Direct offer asset in Google Ads. It shows up in the Assets interface with a beta label,…
Merchant Center UCP Integration Hub Rolls Out in the US First
The Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants…
Google Ads Editor 2.10 and Older Stop Working October 19
Google Ads Editor versions 2.10 and earlier will no longer be supported starting October 19, 2026. This update…
Sitelinks in AI Mode Being Tested by Google
Google is experimenting with sitelinks in the AI Mode of its ad platform to determine which ad formats drive the…
YouTube Shopping Arrives in the Netherlands
The YouTube Shopping Affiliate Programme has officially launched in the Netherlands. This new initiative brings…
Microsoft Extends SOAP API Availability Until January 2027
Microsoft has announced a change in its API transition strategy. All new API features and enhancements will now…