AI Max Columns Now Available in Google Ads
Advertisers now have access to new AI Max-related columns in Google Ads. These columns include Locations of…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Gambling and Games Policy Updated for Colombia
Google Ads’ Gambling and games policy will be updated on 21 October 2026 to permit online lottery…
“Overlay on Videos” Asset Optimization for Demand Gen
Google Ads is now showing a new “Overlay on videos” setting in the asset optimization options of…
Google Ads Calculates Target ROAS from Profit Margin
Google Ads has introduced a new feature allowing advertisers to calculate their Target ROAS based on their…
Asset Studio Now Powered by AI in Google Ads
Google Ads has introduced a new AI-powered Asset Studio, leveraging Gemini to enhance content creation. This…
Google Tests New Review Displays in Search Ads
Google is testing new variations for displaying website reviews within sponsored search results. In one…
AI Max Text Customization Adds Asset Previews Before Opt-In
Google has introduced text customization asset previews for Search campaigns using AI Max. Advertisers can…
Google Documents Commerce Audience Sharing for Retail Media
Google Ads has introduced a new feature called commerce audience sharing that allows retailers and marketplaces…
Google Ads Experiments Get AI-Powered Insights
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in…
Overview Page Enhanced by Video Impressions and Performance by Stage
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping…