Ad Group-Level Adjustments Tested in Google App Campaigns
Google Ads is testing a new feature allowing advertisers to make seasonal adjustments at the ad group level…
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PPC News: October 2026
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Explore PPC news published in October 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
YouTube Ads Test AI Chatbot With Suggested Questions
YouTube is testing AI powered chatbots within video ads, allowing users to ask questions about the advertised…
“Sponsored” and “All Products” Headings in AI Mode
Google is experimenting with a new design in its AI Mode, introducing “Sponsored” and “All…
Auction Insights Reporting Now Live for Microsoft’s PMAX
Earlier this year, we reported that Microsoft planned to introduce auction insights for Performance Max. The…
Apple Messages as New Message Asset in Google Ads
Google Ads has introduced Apple Messages as a new option for message assets in Search campaigns, allowing…
Ads in AI Mode Expand to New Markets
Google Ads is expanding the reach of ads in AI Mode to more countries as conversational queries increase…
Bing Tests QR Code Extension in Sponsored Ads
Bing is now testing a “Scan to Call” QR code extension within its sponsored local ads, providing a…
Audience Exclusions for PMax Open in Pilot
Microsoft Advertising has introduced audience exclusions for Performance Max campaigns, now available in open…
Google AI Mode Shopping Ads Carousel Appears on Mobile
Google’s AI Mode Shopping ads carousel has been spotted appearing on mobile devices. The format displays product…
Bing Shopping Ads Add New Promotional Labels
Bing is now displaying new promotional labels on its Shopping ads, including “High quality,”…