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Unusual Recommendation to Target a Broader Audience

Google Ads suggestion message prompting the user to create a new ad group with only audience targeting to increase reach, with options to view recommendation or apply it.

Some advertisers are noticing a unique recommendation in their Google Ads accounts that has not been seen before.

Google states that combining audience targeting with contextual targeting can restrict your reach, and therefore recommends using audience targeting on its own.

Google Ads suggestion message prompting the user to create a new ad group with only audience targeting to increase reach, with options to view recommendation or apply it.

This update was spotted by Anthony Higman.

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