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2 2025-06
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App Conversion Performance at Risk Without New API Field

June 10, 2025
An illustration depicts a webpage showcasing "API v15" with code brackets and two gear icons, linked to a display featuring a multicolored triangle logo. The screen has lines ending in circles, signifying connectivity and integration, akin to the Google Ads API environment.

Starting June 30, 2025, in-app conversions imported via the Google Ads API must include the conversion_environment field. Missing it can harm bidding performance for existing campaigns.

    Developers, take note to avoid reduced campaign efficiency.

    An illustration depicts a webpage showcasing "API v15" with code brackets and two gear icons, linked to a display featuring a multicolored triangle logo. The screen has lines ending in circles, signifying connectivity and integration, akin to the Google Ads API environment.

    Read the full update here: Add Conversion Environment to Google Ads Conversion Imports

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